Required cookies: security, cookie preference    All cookies: additipnally personalized content, web statistics. You can change your selection at any time. You can find instructions in the privacy notice.

back to the blog

How can artificial intelligence help you be creative? Written on . Posted in Innovation.

How can artificial intelligence help you be creative?
Summary : Artificial intelligence can help you be creative. It can support you in both phases of the creative act. An example helps you to experience the use of artificial intelligence.


Can artificial intelligence help you be creative?
What is a creative performance?
What blocks creativity?
How can you create new, original and useful things?
How can artificial intelligence help you create new, original and useful things?

Can artificial intelligence help you be creative?

In a world marked by the pursuit of performance and efficiency, you may also feel that there is not much time left for creativity. Perhaps you go so far as to say that creativity has no place in the workplace. How are you supposed to nurture and strengthen your creative skills if the environment doesn't support creativity?

And yet, without creativity, nothing new emerges, while old disappears or loses value.

Creativity is associated by many people with artistic activities. Yes, artists have the ability to create something that is new or original. However, Wikipedia also talks about creativity as meaning that what is created is useful. This is more of a matter of opinion in the case of works of art. You have to look at them before you can form an opinion.

Inverted, the number of works by Picasso is estimated at 50,000. With perhaps 80 years of creative work, that's about 1.7 works per day. This high artistic output is only possible when routine and efficiency are at work. Creativity and efficiency are therefore not a contradiction, as Picasso shows.

What is a creative performance?

Creativity is the ability to create something that is new or original and useful. How do you rate your creative performance?

The answer is simple. You can't evaluate your own creative performance. This is done by others. Creative things have meaning not only for you, but above all for others.

You can paint a lot of pictures, write texts or solve problems, if they are not considered by others as something new, original or useful, the results have no value for others. You had created something with effort, but you do not get recognition from others.

A creative achievement is therefore something that is new, original and useful and has meaning for others. This is where the circle to innovation closes. Innovations must also create value for others (in this case customers).

What blocks creativity?

The creative process thrives on an interplay of convergent and divergent, concentrated associative and combinatorial thinking.

Anything that interferes with this interplay blocks the process. Here are some examples:

  • Fixation on a solution or a specific path to a solution,
  • Human routines, fears, external pressure, bias, desire for conformity,
  • Pressure to perform, the desire for a quick solution,
  • Thought patterns, believes,
  • Social dynamics or low trust between the participants.

How can you create new, original and useful things?

The simplified process can be represented in this way.

creativity process The creative process has two phases. In the first (divergent) phase you open up to the options and begin to break them down into component parts. In the second (convergent) phase, you recombine, select options until you get an acceptable result. The process often runs several times.

It starts with your intention or your conscious or unconscious decision to create something new. You have a starting point, a task, a problem, a wish.

This is where they differ from artificial intelligence. Artificial intelligence does not have this starting point. People can set the starting point.

With the starting point, the first phase of the search for possibilities begins. You open up, you are open to suggestions. You look into the breadth of options. You approach the matter with an open mind. However, you will only see the possibilities that are visible to you.

The variety of possibilities results from your context, your environment, your experiences, your contacts, or the media you consume.

In the second phase, you analyze the options, break them down into components, reassemble them, compare them with your possibilities and resources, and evaluate them to finally find the one you implement.

In practice, the process takes place several times. Any feedback or new information will cause you to restart or rethink the process in some way. Think of the making of the Pixar movies. The films are shown regularly, half-finished or only in excerpts to a broad internal audience at an early stage. These give their impressions and make suggestions for improvement. The director records them, but can decide for himself what to consider or not.

So the trick is to go through the process frequently and with the newly gained knowledge or information, adjust both the phase of the search and the phase of filtering accordingly.

How can artificial intelligence help you create new, original and useful things?

Now you know how the creative act of creating new things works. Artificial intelligence can help in many ways. It can help to remove blockages, increase the variety of possibilities or support the filtering of information and options.

An example: A text with always the same initial words

Imagine you have the task of writing a new text every day that starts with the same words. How quickly would you feel blocked? How long would it take for you to exhaust your options?

To make it possible for you to experience the support of artificial intelligence in creative activities, take a look at the gallery.

excerpt from the gallery The gallery contains texts generated by the help of artificial intelligence. The text starts always with the same words. The random impulses from the AI might spark associations that help you overcome blockages being creative. The gallery is expanded daily. To get to the gallery, use this link.

With each image you will find a text that was generated with the help of artificial intelligence. Take a look at a few examples. And compare them to things you would have associated with the initial words. You probably see that artificial intelligence offers a greater variety than you would have thought of.

The reason for the greater diversity is simple. Artificial intelligence has been fed with very large amounts of data. Probably more than you can ever record yourself. Even if the texts generated by artificial intelligence are not perfect, sometimes rather gibberish, the random, unbiased impulse gives you new associations or starting points. This makes your creative work easier because you break out of the natural limits. They overcome possible blockages more quickly.

Artificial intelligence can free you from many tedious analyses, especially the detection of anomalies. With the help of artificial intelligence, you quickly recognize deviations (surprises) that inspire the imagination.

The gallery is expanded daily. So stop by every now and then.


By subscribing to the newsletter, you also consent to the analysis of the newsletter through individual measurement, storage and evaluation of opening rates and the click rates in recipient profiles for the purpose of designing future newsletters according to the interests of our readers. Consent to receive the newsletter and measurement can be revoked with effect for the future. The dispatch takes place with the Mailjet SAS. Detailed information is available in our privacy policy.